About
Be-ING ordinary is not on the to-do list.
Be-Ing is where endurance, humour and the pursuit of a route less boring meet.
About Ingrid
Brave, tenacious, warm and wickedly witty, Ingrid Avidon has built a life around asking what happens when the next challenge is unfamiliar, ambitious and slightly unreasonable.
Behind the adventure stories is a physiology background and a long-standing interest in endurance, learning, behaviour and the strange things the mind says when the body is tired.
Be-Ing follows that mix: cycling, paddling, running, swimming, rowing, public speaking and experiments in doing difficult things with perspective.